Pernia’s Pop-Up Shop hosts Raksha Bandhan Special shopping festival
The multi-brand online and offline fashion retailer Pernia’s Pop-Up Shop has launched a Raksha Bandhan themed shopping festival across its stores and The Stylist stores in Mumbai, Delhi and Bengaluru.
Pernia’s Pop-Up Shop launched a Raksha Bandhan curated shopping event and sale across its Mumbai, Delhi and Bengaluru stores on July 17. The event also launched at The Stylist stores, another multi-brand boutique owned by Pernia’s Pop-Up Shop’s parent company Purple Style Labs.
The shopping festival, which will run until July 31, offers shoppers a specially curated selection of clothing intended to be worn during the Raksha Bandhan festival. A special selection of Rakhis for the festival also features in-store as well as jewellery and accessories as recommended gift items. The product selection also has a special focus on menswear for the siblings’ festival. As a promotion, shoppers are also offered Rs 4,000 ($58.11) discount on their purchases.
The Pernia’s Pop-Up Shop chain has hosted a large number of pop-up events across its brick-and-mortar stores this year, most recently its Festive Pop-up at the start of the month. The business, which began as online-only, is now expanding with a thoroughly omni-channel approach with its most recent store opening in Bengaluru earlier in the summer.
Pernia’s Pop-Up Shop was founded by designer and entrepreneur Pernia Qureshi and acquired by Purple Style Labs last year. The business is gearing up for its first international expansion this year.
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