Pernia’s Pop-Up Shop collaborates with Madhuri Dixit for ‘Six Yards’ collection
Pernia’s Pop-Up Shop, a luxury fashion e-commerce platform owned by Purple Style Labs has collaborated with actor Madhuri Dixit to launch a collection of sarees called ‘Six Yards’.
Six Yards by Madhuri Dixit will offer a wide range of sarees in luxurious chiffon, georgette, silk, satin, and embroidered designs.
Commenting on the partnership, Madhuri Dixit in a statement said, “Six Yards is a special collaboration with Pernia’s Pop-Up Shop that celebrates my love for sarees, Indian design, and exquisite craftsmanship. I am delighted to further strengthen my relationship with Purple Style Labs through this association. They have a fresh new perspective on the lifestyle and luxury industry in India with a keen understanding of the Indian fashion consumer.”
Abhishek Agarwal, founder of Purple Style Labs added, “Sari has always been an all-time favorite with our customers, and we want to stay ahead of the curve in providing the largest selection of Indian fashion for the style conscious. Given Madhuri’s love for Six yards, we found the perfect partner in her. This association further strengthens our position as India’s largest luxury fashion omnichannel platform.”
Madhuri Dixit’s Six Yards will be available online on Pernia’s website, and at Pernia’s Pop-Up studios in Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, and London.
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