Pernia's Pop-Up Shop brings Indian brands to London, UK for bridal showcase
Pernia’s Pop-Up Shop has launched a bridal showcase in London, UK. The multi-brand luxury Indian fashion retailer has brought an array of labels to the UK to present their latest designs ahead of the spring wedding season.
The business-to-customer showcase runs until January 22 at Pernia’s Pop-Up Shop’s boutique on Grosvenor Street in London’s Mayfair district. Dolly J launched its new bridal wear collection at the London event featuring bright red, embellished lehengas with micro blouses and sheer shawls.
Papa Don't Preach by Shubhika launched its latest designs which blend classic silhouettes with youthful, maximalist embellishments with a mix of pastel hues and an irreverent tone. Other participating brands include Seema Gujral, Mishru, Couture by Niharika, and Kalighata among others.
The event is designed to give London’s premium shoppers a chance to browse a range of Indian designers’ bridal wear offerings in person. Participating designers gain access to London’s high levels of luxury shoppers and South Asian diaspora.
“Calling all brides-to-be and their tribes,” Pernia’s Pop-Up Shop announced on Facebook. “Explore an enchanting line-up of stunning wedding-ready ensembles at The Bridal Week from the 14th to the 22nd of January at our studio in London.”
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