Published
May 20, 2019
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Pernia’s Pop-Up Studio to host pop-up for Avigna by Varsha and Ritu

Published
May 20, 2019

Pernia’s Pop-Up Studio will host a pop-up shop for the brand Avigna by Varsha and Rittu at its Kala Ghoda store in Mumbai on May 22. The shopping event will showcase two of the brand’s collections and have a strong focus on bridal wear.

Avigna by Varsha and Rittu will showcase two collections in Mumbai on Wednesday - Avigna by Varsha and Rittu


On Wednesday, Avigna by Varsha and Ritu will present two collections in Kala Ghoda: “Dainty Flora” and “Garden to Eden”. The brand will host the free event inside the multi-brand boutique Pernia’s Pop-Up Studio. The brand already retails its clothing on the Pernia’s Pop-Up Shop e-commerce store and this will be its first pop-up event in one of its offline boutiques.

The Delhi-based brand is run by designers Varsha Agarwal and Rittu Agarwal and creates delicate and feminine traditional and fusion wear. The Dainty Flora collection sees the design-duo inspired by the springtime scenery of Uttrakhand valleys. The collection has a colour palette of ivory, gold, lilac, lavender, and pistachio and silhouettes resemble a modern look at traditional wear.

The Garden to Eden collection has a more muted colour palette of rose, mint, lilac, peach, and blue but drama is added with floor length gowns and floral lehengas. Embroidery adds texture and the collection is designed for summer and destination weddings. 

Pernia’s Pop-Up Shop in Kala Ghoda along with its Bandra store has been holding a host of pop-up stores this spring to introduce the city’s shoppers to new designers hosted on its e-commerce platform. The Purple Style Labs-owned business aims to continue its packed events calendar as it gears up to open its first international store later in the year. 

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