Pernia's Pop-Up Studio opens in Dhanmill, Delhi

By

Isabelle Crossley

Published
Dec 24, 2018

Pernia’s Pop-Up Studio has opened at a new location in New Delhi with a store featuring designers including House of Masaba, SVA by Sonam & Paras Modi, Pernia Qureshi Label, and Abha Chaudhary among others.

Pernia’s Pop-Up Studio’s new Delhi location sees the multi-brand boutique chain open a large 4,000-square-foot retail space at Dhanmil in Chattarpur. The new flagship store features an array of Indian designers with a focus on lehengas, anarkalis, fusion wear, and occasion wear. The boutique opened in time for the festive season and is stocked full of party wear.

Pernia’s Pop-Up Studio is the offline retail outlet of the multi-brand e-commerce fashion platform Pernia’s Pop-Up Shop. The business has been steadily expanding offline and now has stores in Delhi and Mumbai after making the jump into offline retail in July this year.

Continuing to embrace an omni-channel strategy, the business will continue to open offline stores and host fashion events such as the upcoming Pernia’s Pop-Up Show planned for February 15 in Mumbai.

Pernia’s Pop-Up Shop and Studio were founded by the designer and entrepreneur Pernia Qureshi, who has now sold the business to Purple Style Labs. Moving forward, the brand will continue to expand across all retail channels with Purple Style Labs, founded by Abhishek Agarwal, and also has three international store openings planned.