Pernia’s Pop-Up Studio opens 7th brick-and-mortar store in Bandra, Mumbai

By

Isabelle Crossley

Published
Mar 18, 2019

The online multi-band fashion retailer Pernia’s Pop-Up Shop opened its seventh offline Pernia’s Pop-Up Store in Bandra, Mumbai on March 17.

Pernia’s Pop-Up Store has a new Mumbai location- this time on Waterfield Road in Bandra. The 3,500-square-foot store features a selection of the wide array of brands the business carries on its online store including both couture and ready-to-wear traditional and western wear clothing, bags, shoes, and jewellery. The store has two storeys and also has a menswear section.

The store launched with a Holi themed event and Fatima Sana Shaikh officially opened the store dressed in a Payal Singhal saree. The store was decorated with bright hues for Holi and guests were also given festive sweets.

“Since the launch of our first store in Delhi, our experience has been nothing short of extraordinary,” said Abhishek Agarwal, the founder of Purple Style Labs, parent company of Pernia's Pop-Up Shop. “In a span of seven months, we have opened seven stores across Delhi and Mumbai. The Bandra store launch was a significant one in the pipeline to expand the offline presence and make luxury shopping more accessible to the fashion-savvy shoppers of the suburbs.” 

Next on the list for Pernia’s Pop-Up Shop is international expansion as Agarwal told FashionNetwork.com in an exclusive interview. Stores are planned for London, New York, and Dubai this year as well as more Indian locations.