Published
Mar 29, 2019
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Pernia's Pop-Up Studio hosts Dubai label Cushy in Kalaghoda, Mumbai

Published
Mar 29, 2019

Pernia’s Pop-Up Studio’s flagship store in Kalaghoda, Mumbai, hosted the Dubai-based fashion label Cushy for an exclusive preview of its new collection “Parizah” on March 29.

Cushy’s summer 2019 collection which launched exclusively at Pernia’s Pop-Up Store in Kalaghoda, Mumbai - Cushy


On Friday, Pernia’s Pop-Up Studio invited Cushy to present its summer 2019 collection at its Kalaghoda store. The label showcased an array of bridal wear along with contemporary fusion wear featuring both couture and ready-to-wear. The collection is designed for summer festivities and features a rainbow of bright hues. This was the first time shoppers could browse the collection in-store in India. 

Pernia’s Pop-Up Stores have held a number of exclusive collection previews this season. Payal Singhal presented her latest collection at an exclusive launch at the Bandra Pernia’s Pop-Up Store on March 27 and Papa Don't Preach did so on March 4 and 5 at the Kalaghoda store.  

Pernia’s Pop-Up Studio is the brick-and-mortar retail chain for the multi-brand fashion e-commerce platform Pernia’s Pop-Up Shop.

The brand was founded by entrepreneur and designer Pernia Qureshi and was acquired by Purple Style Labs last year. PSL is in the process of expanding the business internationally, the business’ CEO Abishek Agarwal told FashionNetwork.com in a recent exclusive interview.

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