Pernia's Pop-Up Shop to bring designer Seema Gujral to London, UK

By

Isabelle Crossley

Published
Apr 11, 2023

Multi-brand luxury Indian fashion retailer Pernia's Pop-Up Shop will bring designer Seema Gujral to London, UK this April for an exclusive showcase at its boutique in Mayfair featuring a number of the eponymous designer’s womenswear collections. 

“London, here's your chance to meet celebrated designer Seema Gujral and explore the most coveted collections from the label like A Parisian Affair, Elements, Night at the Opera, and Samode,” announced Pernia's Pop-Up Shop on Facebook. The showcase will run from April 15 to 16 and Gujral will share her inspirations behind the collections and give styling tips at the event. 
 
Seema Gujral is known for her highly feminine occasion wear including embellished pastel lehengas, sarees, and glittering gowns. The London showcase will feature looks for the spring wedding season for brides-to-be and wedding guests alike. 

The brand retails from its dedicated e-commerce store, which also has a menswear segment, as well as in multi-brand boutiques across India’s metros including Aza, Ogaan, and Origins among others, according to the brand’s website. Seema Gujral is headquartered in Noida. 
 
Pernia’s Pop-Up Shop was founded by Pernia Qureshi then acquired by Purple Style Labs Private Limited in 2019. The business runs a number of brick-and-mortar boutiques in Indian metros and also retails from its e-commerce store. Last year, the brand opened its first store dedicated to menswear