Pernia's Pop-Up Shop opens at new location in Mumbai

By

Isabelle Crossley

Published
Nov 9, 2018

Pernia’s Pop-Up Shop has opened a new brick-and-mortar retail outlet, Pernia’s Pop-Up Studio, in Mumbai’s Kala Ghoda district in Fort.

Pernia Qureshi has taken her multi-brand boutique concept, Pernia’s Pop-Up Store, to Mumbai’s Kala Ghoda area in time for the ongoing festive season. The store features rich mood lighting and has an opulent feel with a high ceiling showcase area, fresh flowers, and modern chandeliers. Mannequins with flower-bouquet heads display festive party-wear and, where the ceilings are lower, a mirrored ceiling creates a dynamic effect.

Situated at the Kala Ghoda building in Fort, an area with an increasing number of fashion boutiques, the store casts a striking silhouette. The pitch black storefront allows the illuminated store to shine out from within and the window display has been tailored to the festive season.

Pernia Qureshi, the founder of Pernia’s Pop-Up Shop and Pernia’s Pop-Up Studio, launched her first brick-and-mortar store in Mumbai in the summer this year at Juhu.

Qureshi has taken her online business, which she launched in 2012, offline over the past year to embrace an omni-channel strategy. This has led to both brick-and-mortar store openings and large-scale fashion show events, the next edition of which is planned for next spring.