Pernia's Pop-Up Shop hosts Jayanti Reddy in Mumbai

By

Isabelle Crossley

Published
Jul 2, 2021

Multi-brand luxury Indian fashion retailer Pernia’s Pop Up Shop has launched womenswear designer Jayanti Reddy’s latest collection with a dedicated pop-up shopping event at its store in Bandra West, Mumbai. 

 
Pernia’s Pop-Up Shop, which has boutiques in numerous metros and London, UK, is reopening its stores and shifting back to physical retailing after focusing on its online channel during the recent lockdown. As one of its first events since reopening its doors, it has teamed up with Jayanti Reddy for a socially distanced showcase from June 29 to July 4. 
 
The showcase features Jayanti Reddy’s bridal couture for the summer wedding season. A selection of ethnic wear styles is also available to shop. Customers can attend by booking an appointment ahead of time to ensure health and safety protocol can be followed. 

June also saw Jayanti Reddy launch its latest couture collection with glittering lehengas, metallic details, and voluminous, ruffled blouses. With a jewel-toned and champagne colour palette, the collection is a defiant, opulent response to a year of lockdowns. 
 
Pernia’s Pop-Up Shop has also launched a sale event at its store in Banjara Hills, Hyderabad featuring over 25,000 styles from over 400 Indian designer brands. The ‘Big 2021 Blowout’ launched on Thursday and runs until July 11, the business announced on Facebook.