Perfora raises $1 million in funding led by Sauce VC

By

Maverick Martins

Published
Jun 28, 2022

Direct-to-consumer (D2C) beauty and wellness brand Perfora has raised $1 million (Rs 7.5 crore) in a seed round led by Sauce VC. Lotus Herbals Family Office, Shiprocket Group, and Sara International Group also participated in the funding round.

The brand will use the funds to build its team, diversify product portfolio, strengthen its brand positioning, and expand distribution.

Commenting on the funding, Jata Bawa, co-founder at Perfora in a statement said, “We want to create a large impact in the everyday life of people with high-quality and effective oral care products.”

Manu Chandra, managing partner at Sauce VC added, “With increasing disposable income and internet penetration, consumers have started investing in products that deliver an experience.”

Launched in August 2021 by Jatan Bawa and Tushar Khurana, Perfora currently sells its products directly to consumers via its website and channels like Amazon India, Swiggy Instamart, and Nykaa.