Pepsi collaborates with fashion label Huemn for limited-edition collection
Beverage brand Pepsi has collaborated with fashion label Huemn to launch a limited-edition collection targeted at the youth.
The collection will be launched at a fashion show in Mumbai with actor Sara Ali Khan sporting the Pepsi x Huemn look as the showstopper.
The collection will be complemented with limited-edition and exclusive Pepsi Black X Huemn cans. The Pepsi x Huemn merchandise will be available for purchase online from December 17 onwards.
Commenting on the collaboration, Saumya Rathor, category lead at Pepsico India in a statement said, “This new generation is armed with swag or an inherent confidence in their own abilities. They are not afraid to express themselves and fashion has always been an important tool through which they can express their identities. Our collaboration with Huemn is our commitment to celebrate this very philosophy.”
Pranav Misra, co-founder CEO of Huemn added, “We are thrilled to be partnering with a legacy brand such as Pepsi. The collection is testimony to the ethos of both brands that believe in self-expression and confidence. This is our effort to bring an inclusive and fresh collection driven by both – a constantly evolving social landscape; and our 10th year of business.”
Huemn was founded by Shyma Shetty and Pranav Misra in 2012 and is known for its modern and androgynous designs and thought-provoking campaigns.
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