Peppermint to launch new children’s brand Cocobutter

By

Isabelle Crossley

Published
Dec 27, 2019

Children’s wear brand, Peppermint Kids, will launch a new apparel line for girls, under the age of six. Dubbed 'Cocobutter', the kid's line will specialise in festive wear and expand the company's product range. 

 
Peppermint Kids aims to further tap into India’s booming children’s wear market with a new brand launch, the business announced on Facebook. The new line will feature gowns and traditional wear-inspired pieces for its range of occasion wear. 
 
However, the range has been a long time coming, due to the complexities of the market and production process.

“Choosing the right assortment, price point, size ratio, colour, silhouette, and offering them to a diverse range of consumers is challenging,” Peppermint’s managing director, Santosh Katariya, told DFU Publications. 
 
Peppermint also recently launched its autumn/winter 2019 collection 'Bits of Fun' for girls and boys. The collection features a range of casual wear including leggings, outerwear, dresses, trousers, and accessories. Products are priced from Rs 1,500 ($21.05). 
 
Peppermint launched in 2006 and currently counts six exclusive brand outlets, and has a presence in over 225 large format stores and over 1,000 multi-brand outlets. It is also sold on numerous multi-brand e-commerce platforms including Myntra, Amazon, and Flipkart. The brand is also gearing up to launch its dedicated website.