Published
Oct 19, 2022
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Pepperfry opens two new studios in Bengaluru

Published
Oct 19, 2022

Pepperfry has opened two new franchise studios in Bengaluru in Nagarbhavi and Koramangala. The homeware, home textiles, and furniture business aims to penetrate niche markets and expand its omni-channel presence, Pepperfry announced in a press release. 

Pepperfry has expanded its retail presence in Bengaluru - Pepperfry


Pepperfry now has over 100 studio stores in India. The business’s two latest store launches are in partnership withVishnuz Enterprises and Little Boy Enterprise and measure 1,056 square feet and 1,005 square feet, respectively. As well as housing the brand’s wide product selection, the stores’ staff are on hand to offer shoppers design advice. 
 
“We are delighted to launch our new Studios in Bangalore in partnership with Vishnuz Enterprises and Little Boy Enterprise,” said Pepperfry’s business head of franchising and alliances Amruta Gupta in a press release. “Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and Tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavour to consistently deliver great customer service.”

“We have been in partnership with Pepperfry since 2022, when we launched our first Franchisee Studio with them in Vizag,” said Pallavi Jayakanth of Vishnuz Enterprises, owner of the Nagarbhavi Franchise Studio. “This our second Franchisee Studio with Pepperfry and we are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omni-channel business and we are glad to join them in their journey to create the largest omni-channel home and furniture business.”
 
Pepperfry launched its franchise business model in 2017 and partners with local businesses which are aware of hyper-local consumer demands. The business currently aims to open between eight and nine franchise stores each month. 
 

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