Pepe Jeans partners with Ace Turtle to boost online sales
Denim and casual wear brand Pepe Jeans has partnered with Ace Turtle to power its digital business, as it looks to boost its online sales amid the Covid-19 pandemic.
Pepe Jeans will use Ace Turtle’s technology to increase its customer base in India and hopes to reach new shoppers with this partnership.
Speaking on the partnership, Manish Kapoor, CEO Pepe Jeans, in a statement said: “With safety concerns lurking in after lockdown, consumers will be more comfortable indulging in online shopping which makes it imperative for a brand like ours to build an omni-channel strategy. We are happy to partner with ace turtle as their highly scalable solution will play a critical role in powering our digital business.”
Nitin Chhabra, CEO of Ace Turtle, said: “As we move towards the new normal, the retail paradigm is shifting swiftly towards building an omni-channel presence. Pepe Jeans, which has witnessed unprecedented success in India, is prudently aiming to build their omni-channel presence and we are happy to partner with them in this journey.”
Pepe Jeans already has a strong retail presence in India with over 200 exclusive brand outlets, over 1400 multi-brand outlets, and 500 large format retail stores. It also retails through popular online platforms such as Myntra, Amazon, Flipkart and Ajio, among many others.
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