Pepe Jeans Inner Fashion names Rishi Mohindru as new CEO

By

Isabelle Crossley

Published
Nov 3, 2022

Rishi Mohindru has been named as the new chief executive officer of Pepe Jeans Inner Fashion, a joint venture between G.O.A.T Brand Labs and Dollar Industries. Mohindru will be tasked with leading the inner wear business on its next growth trajectory. 

In his new role, Mohindru will oversee Pepe Jeans Inner Fashion’s operations both in India and across its neighbouring regions, ET Retail reported. Pepe Jeans Inner Fashion retails inner wear, sleepwear, and socks for men, women, and children. The brand recently launched a new e-commerce website which Mohindru will be responsible for harnessing to boost the label’s direct-to-customer penetration. 
 
“His strategic bent of mind and years of experience will help to advance the robust plans for the company and maintain the momentum of our business growth that is driven by disruptive technology,” said G.O.A.T Brand Labs’ CEO and co-founder Rishi Vasudev, ET Bureau reported. 

Mohindru has substantial experience scaling up brands ranging from startups to internet service and banking businesses among others. The executive have previously worked with companies including Wildcraft, Standard Chartered Bank, CitiBank, and Idea Cellular Limited. Mohindru will bring his experience in using technology to grow businesses and apply it to Pepe Jeans Inner Fashion.