Pentland's Speedo unveils virtual try-on app for goggles

By

Barbara Santamaria

Published
Sep 9, 2019

Pentland Brands, the owner of sportswear specialists including Berghaus, Ellesse and Canterbury, is launching a new AR-powered app that lets users virtually try on Speedo’s range of goggles.

Launching on the App Store on 9 September, the Speedo Mirror app is the result of two months of test undertaken by the swimwear brand known for its tight briefs.

Speedo said the app uses the latest 3D face scanning technology to recommend the best fitting product in real-time, helping users find the best goggles for their face shape and size.

3,500 people trialled the app using a tablet device over the past two months, receiving 2,500 custom-made recommendations.

Ben Hardman, Head of Innovation at Pentland Brands, said: “The Speedo Mirror app is a great example of how we’re combining digital and product innovation in our brands, which is becoming increasingly important as consumers interact with products in the digital space.
 
“This technology will undoubtedly enhance our customers’ shopping experiences by allowing them to interact with the product before they make a purchase. In this instance, it helps them address a well-documented human pain point: leaky goggles.”

The innovation marks Speedo’s first foray into App Store shopping, allowing consumers to try all available goggle styles before they buy, with the option of purchasing in-app.
 
Ben Hardman continued: “What’s significant is that the technology can be applied to any footwear, apparel or accessories that are custom-fitted. Across the Pentland Brands portfolio there are plenty of opportunities for us to think about how we can use AR to make our brands and products even more accessible.”