Published
Jan 11, 2023
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Peepul Tree raises $6 millionin seed funding led by Elevar Equity

Published
Jan 11, 2023

Live-commerce platform Peepul Tree has raised $6 million (Rs 49 crore) in a seed funding round led by Elevar Equity. 


Peepul Tree raises $6 million in seed funding led by Elevar Equity - Peepul Tree


The start-up will use the funds to market collections by Indian artisans and their craftsmanship to global consumers by digitising the artisan supply chain, building technology, and onboarding content creators.

Peepul Tree claims that the investment will help them support 100,000 artisans and more than 500 crafts by onboarding 1,000 content creators on its platform by the end of 2023.

Commenting on the funding, Anish Williams, founder of Peepul Tree in a statement said, “We are committed to providing access to a global marketplace and a credible platform to artisans that have been at the helm of safeguarding centuries-old traditions and sustainable processes while ensuring the consumers discover and take back a conscious retail experience of a lifetime.”

Jyotsna Krishnan, managing partner at Elevar Equity added, “This investment in Peepul Tree, in line with our other recent investments, showcases Elevar’s strong belief in the potential of rural India and is an opportunity to impact the livelihoods of millions of rural households. While there are many players addressing this market, the nuances of business models differ significantly, and Peepul Tree is unique in its DNA that builds for the artisans.”

Founded in 2022 by Anish Williams, Mini Menon, and Priya Jayaraman, Peepul Tree is a live commerce platform that aims to take handmade and sustainable Indian products to the global market.

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