Pee Safe names Jacqueline Fernandez as its brand ambassador
Pee Safe has signed on actor Jacqueline Fernandez, as the brand ambassador for their personal care range of products under the ‘Raho Safe’ (Stay safe) segment.
Fernandez will be seen endorsing the brand’s newly launched products that include an alcohol-based hand sanitizer, surface disinfectant, surface protectants, face masks, face shield, and other hygiene products.
With this association, Pee Safe is looking to strengthen its connect with the millennial generation, as it looks to spread its wings across the country.
Commenting on the association with the actor, Vikas Bagaria founder of Pee Safe, in a statement said: “We are delighted to have Jacqueline on board as our brand ambassador for the Raho Safe range. She brings a lot of youthful energy and is a huge influence on the millennial generation. With her on board, we will be able to connect with every segment of the population, be it in the metros or the tier 2 and 3 cities.”
On her association with the brand, Jacqueline Fernandez said: “I resonate with the brand’s ideology of access to good hygiene and sanitation being a universal right and I am thrilled to come on board as their brand ambassador. I hope that we can together change people’s mindset and help educate the masses on the importance of hygiene both during and after the pandemic.”
The Raho Safe products are currently available in modern trade, general stores, airports, and organized stores over 70 cities and online across leading e- commerce platforms such as Amazon, Myntra, Nykaa, and Flipkart.
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