Paytm to incentivise merchants at kirana stores to expand presence
today Jun 21, 2019
Digital payments and e-commerce company Paytm in its latest move to expand its presence in the Indian market has decided to incentivise merchants at kirana (small shop) stores.
The company is in the process of getting onboard over 20 million retail kirana stores to expand its offline merchant network in the country.
With this move, Paytm is hoping to build a cashless habit among these customers for payments in physical retail stores. The company will also offer cashbacks when customers pay using Paytm at kirana stores.
"Paytm will invest money in offline merchant expansion instead of driving incentive led P2P transactions. Our offline merchants create high-frequency usage and an important use-case for Paytm consumers," in a statement said Deepak Abbot, senior vice president at Paytm.
"To further help merchants get better access to capital and provide more financial security Paytm will invest on lending and insurance, rather than on P2P payments," he added.
Paytm claims to have 12 million merchant partners accepting payments through Paytm QR, which accepts all digital payment instruments such as UPI, wallets, cards, and net banking.
Paytm had earlier said that it will invest Rs 250 crore ($37.6 million) in expanding its QR code-based payments services into Tier 4 and 5 towns to bring in more merchants.
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