India’s digital payments and e-commerce platform Paytm’s online transactions surged across offline partner stores during its 12/12 Cashfree Festival, processing over Rs 220 crore in retail sales at partner stores during four days (December 9-12), it said in a statement.

 

Paytm has seen a sharp increase in its users as consumers are going digital post the demonetisation move due to the cash crunch in the market.

The company was processing over 3 lakh transactions per day in offline retail transactions worth around Rs 15-16 crore before the event, a company spokesperson said.
 
"During the festival, we processed more than one million transactions every day worth close to Rs 55-60 crore," she added.
 
Paytm had partnered with several major offline stores including Big Bazaar, Pantaloons, Spencer's, Peter England, Allen Solly, Croma, The Mobile Store, Mothercare and Clarks among others.