Paytm partners with Unilever to help fight Coronavirus

By

Maverick Martins

Published
Mar 18, 2020

India's leading digital payments and financial services platform Paytm has partnered with Unilever to created awareness about Coronavirus with the launch of its new campaign ‘India Fights Corona’.
 

Paytm’s initiative is supported by Lifebuoy, the hygiene brand from Unilever and YouWeCan, a foundation established by Indian cricketer Yuvraj Singh.
 
With this partnership, Paytm and Unilever will create awareness on the importance of developing a habit of personal hygiene, while avoiding transmission of the virus from one person to another.

Paytm will also take the initiative to raise funds on its platforms from its customer base to procure and distribute soaps, hand wash among vulnerable sections of the society.
 
Commenting on the initiative, Siddharth Pandey, vice president of Paytm in a statement said: "It is an important responsibility for each one of us to teach fellow Indians about the importance of personal hygiene as part of daily routine. We should fight COVID-19 by staying healthy and restricting the spread of the virus to others. We request everyone to contribute towards this cause so that people who are part of our daily lives get access to such important products."
 
People who wish to contribute to this initiative can contribute to the Paytm App and Paytm’s website under the 'Donations' section. In the first phase, both Paytm and Unilever will distribute 10 lakh soaps and hand washes at no cost in the affected areas.