Paytm Mall to host festive season sale from October 16
Homegrown e-commerce platform Paytm Mall will join e-commerce giants like Flipkart and Amazon with a sale event of its own called the 'Maha Shopping Festival', from October 16.
The eight-day sale event will see participation by over 5,500 brands with products from micro, small and medium enterprises (MSMEs), 'Made in India' brands, government-run emporiums along with international fashion, and lifestyle brands.
With this sale event, Paytm will now be competing with Flipkart's 'Big Billion Days' sales and Amazon's 'Great Indian Festival' sale.
Commenting on its sale event, Paytm Mall chief operating officer, Abhishek Rajan, in a statement said: “This year we want to empower thousands of MSMEs, artisans, Indian brands to leverage on our digital commerce platform as a potent distribution channel and give their consumers the best buying experience.
"We are bringing the best deals possible so that our users are not constrained by budget to celebrate and spread the festive cheer," he added.
Paytm Mall managed to narrow its losses by 60 percent to Rs 479 crore ($65 million) in 2019-20, as against a loss of Rs 1,171 crore it had posted in the financial year 2018-19, and expects overall growth in the revenue over the next few quarters.
Paytm Mall is one of India’s leading e-commerce platforms and claims to have over 5 million daily active users, and over 80,000-plus sellers on its platform.
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