Paytm Mall eyes gross sales worth $750 million during festive season
today Oct 9, 2018
Paytm Mall, owned by Paytm E-Commerce is gearing up for its upcoming festive season sale and will once again splash the cash by offering cash backs and gold worth over Rs 501 crore ($67.8 million) to customers with an aim to generate gross sales worth $750 million.
Paytm had entered the annual festive sales battle last year with a similar investment of Rs 501 crore on the sale event to take on e-commerce biggies like Flipkart and Amazon.
Paytm had managed to acquire 5 million new users during their four-day sale event last season and managed to generate sales worth $500 million.
"Our team has been engaged in the preparation of this sale for the past 3 months where they have partnered with top brands, meticulously planned and scaled operations while building logistics to give users the best shopping experience and best offers on a wide range of products," in a statement said Amit Sinha, chief operating officer of Paytm Mall.
Paytm Mall's Maha Cashback Sale will be held from October 9-15. Patym Mall is currently the third biggest player in India's rapidly-growing online retail space.
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