Paytm Mall to expand online to offline business, reshuffles leadership team

By

Maverick Martins

Published
Jan 31, 2019

Paytm Mall, the e-commerce arm of Paytm Group, has big plans for its online to offline (O2O) consumer business as it looks to take small shops and sellers online for growth.
 

To expand its business, the company has made some strategic changes to its leadership team across verticals. Paytm is optimistic of growth in the Indian market with an experienced team at the helm of affairs and hoping to expand to a new consumer base in the coming months.
 
Sudhanshu Jain, chief financial officer of Paytm Bank, has been made the financial controller of the online business while Varun Gupta has been elevated to lead its groceries vertical.

Bharti Balakrishnan has also joined the company’s e-commerce entity Paytm Mall and will lead categories like fashion, home, and kitchen. The company’s marketing initiatives will be lead by Sirinivas Mothey who has been named the firm’s chief marketing officer.
 
“We will focus on expanding on our O2O success. Small shops and sellers have unprecedented opportunity to expand online. Our O2O technology suite and mall as consumer destination will give them the necessary support to expand to new consumer base,” Vijay Shekhar Sharma, founder of Paytm, told the Economic Times.
 
“Majority of our business is expected to come from our O2O (delivery from a local store), 15% wholesale and 35% from warehoused items. The mall platform expects to hit $2 billion in gross merchandise sales this year,” he added.