Paytm Mall reports Delhi NCR shoppers main customers in sale season

By

Isabelle Crossley

Published
Nov 27, 2018

Paytm Mall has reported that Delhi NCR shoppers were its main customers during the recent sale season but Bengaluru and Pune customers bought the most items.

In a joint report with UC Media Lab, Paytm Mall reported that its main customers during its Diwali and Double Eleven sales were from the Delhi NCR area. The Diwali sale is one of the largest in India and the Double Eleven sale originated in China as a “singles day” sale.

“Delhi NCR, Bangalore, Mumbai, Chennai, Ahmedabad and Hyderabad are the Top 6 cities that contributed biggest sales on Paytm Mall during the same time,” said the report. “Citizens of Bangalore and Pune consumed the most articles on shopping deals and offer-related content on UC Browser during its Diwali and Double Eleven Shopping Fest,” it added.

The report showed that  fashion was one of the six biggest product categories bought during the sale along with gold, mobile phones, laptops, groceries, and automobiles. A recent Red Seer report showed that fashion was the second largest product category bought across the board after electronics in the recent sale season.

Both Paytm Mall and UC Media Lab are subsidiaries of Alibaba, the Chinese owned e-commerce giant. The two businesses operate separately in India.