Payal Singhal to hold pop-up shops in New York and California

By

Isabelle Crossley

Published
Jun 27, 2022

Fusion wear and lifestyle brand Payal Singhal will hold two more pop-up shops in the US after recently concluding an event in New Jersey to bring its vibrant ‘Folklore’ collection to new audiences. 

Payal Singhal recently kicked off its latest US retail tour on June 25 and held a pop-up shopping event at The Mall At Oak Tree in New Jersey, the brand announced on Facebook. The event featured a selection of the brand’s summer 2022 collection as well as some brand classics and accessories. The event gave local shoppers their first chance to browse the Payal Singhal’s ‘Folklore’ collection in person ahead of the summer wedding season. 

From June 28 to 30, Payal Singhal will take the travelling trunk show to New York’s 32nd Street. Shoppers will have the chance to meet the eponymous designer herself and ask about her inspirations and styling tips, the brand announced on Instagram. 

On July 9, the brand will travel to California for a shopping event on Santa Monica’s Pico Boulevard. Designer Singhal will also attend and take part in a customer meet-and-greet at multi-brand fashion and accessories boutique Kynah. By holding pop-up shops, the brand aims to build its US customer base and has chosen locations where there are sizeable Indian communities.