Payal Singhal opens flagship store in Bandra, Mumbai
Sep 11, 2020
Designer Payal Singhal has opened a new flagship store at D7 in Bandra, Mumbai to house her eponymous brand’s various lines, including womenswear, menswear, children’s wear, and accessories.
After having to delay the launch by five months due to Covid-19 restrictions, Payal Singhal’s new Mumbai flagship store opened its doors on Thursday, the brand announced on Facebook. Prepared for the current circumstances, the store opened with an in-build garment sterilisation unit and facilities to allow for social distancing.
The brand held a digital launch party for the store opening on September 10, as certain social distancing regulations remain that would prevent an in-store launch party. The ‘PS D7 Digital Launch Party’ on Instagram was held in collaboration with numerous fashion influencers who also posted their own photos to announce the store launch.
“As a brand, we’ve always championed inclusivity in every way- be it variety, pricing or sizes,” Singhal announced on her brand’s Facebook page.
“And we’re now ready to dress the streets of Bandra with our ‘something for everyone’ vibe.”
The store has a dedicated section for bridal wear with bridal consultations available for customers. The store launch also comes in time for the brand’s upcoming autumn collection launch.
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