Payal Singhal hosts preview event at Atosa, Mumbai
today May 13, 2019
Designer Payal Singhal is currently presenting a showcase of her holiday and travel essentials range at the Print Bazaar shopping event at Atosa to promote her resort-wear line to Mumbai shoppers.
Payal Singhal launched her resort wear collection at the multi-brand fashion boutique Atosa in Bandra, Mumbai at an event on May 10. The launch party welcomed celebrities including Tanisha Mukherji, Meghna Kaushik, Maanvi Gagroo, and Anshuka Parwani and was hosted by Aparna Badlani and Azmina Rahimtoola. The launch party also featured Nykaa Beauty’s line of miniature-sized travel makeup.
Singhal launched the collection at the event and the collection will be available at her pop-up in Atosa until May 17. The collection features a number of custom prints and the showcase at Atosa brings Singhal’s label to a new audience. Singhal has currently taken part in several pop-up events in order to increase her brand’s reach and had previously shown the collection at Pernia’s Pop-Up Studio in Bandra, Mumbai.
Singhal’s latest resort collection featured prints inspired by Turkish Kilim, pottery and geometric motifs as well as Persian and Greek elements. Textiles include Ikat weaves from Pochampally and the collection has a subdued aesthetic with pops of colour. The resort collection is made up of kaftans, dresses, jumpsuits, and dresses among other relaxed fit garments.
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