Payal Singhal collaborates with Paio for footwear collection
today Oct 28, 2019
Womenswear designer Payal Singhal has collaborated with the footwear brand Paio for a festive collection of mules, sandals, and heels.
Payal Singhal and Paio have partnered to launch the “Payal Singhal x Paio Festive Edit”, a collection of women’s occasion footwear featuring embroidery, patchworking, and delicate detailing. The collection launched on Paio’s dedicated e-commerce store as well as in its brick-and-mortar stores in Phoenix Marketcity and Viviana Mall, Mumbai. The collection will also soon launch in a number of multi-brand retail outlets.
The collection is priced starting at Rs 2,600 ($36.74) and features 16 different styles. The collection’s theme is “Gypsies and Bohemia” and the colour palette features black, blue, grey, coral, and pink. Embellishments include leather embroidery, thread work, tassels, and 3D patterns created from a mix of appliqués and patchwork.
Payal Singhal launched her eponymous brand in 1999. The brand, which celebrates its 20th birthday this year, retails from its e-commerce store as well as flagship stores in New Delhi and Mumbai and a number of multi-brand retailers.
Paio launched in 2016 as a vegan footwear brand. The brand retails from its dedicated e-commerce store as well as its two flagship stores in Thane and Mumbai.
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