Payal Singhal collaborates with Flower Child on luxury gift line
Payal Singhal has partnered with jewellery brand Flower Child by Shaheen Abbas for the first time to launch a collection of three curated gift boxes featuring best selling items from both brands.
The new Payal Singhal x Flower Child by Shaheen Abbas line recently launched on both brands’ e-commerce stores. The gift boxes feature Payal Singhal accessories including vanity travel kits, handmade headbands, and reversible masks, as well as Flower Child jewellery including hoops, bracelets, and necklaces. Prices range from Rs 3,450 ($47.41) to Rs 5,950 and the collection has also launched in Payal Singhal’s two flagship stores in Mumbai.
Payal Singhal has recently participated in an array of collaborations to diversify its product offerings. The brand’s website has a dedicated section for collaborations which features collaborative lines with Indya, Fizzy Goblet, Joey and Pooh, Marshalls, Paio, Ranavat, and Macmerise.
The brand will release a ‘photo essay’ titled ‘The New Normal’ on March 12 to explore how the pandemic has altered people’s lifestyles and even aesthetics, Payal Singhal announced on Facebook. The brand has already begun to share people’s lockdown stories in the run up to the launch.
The upcoming joint Fashion Design Council of India and Lakme Fashion Week this month will include a phygital presentation by Payal Singhal in collaboration with sustainable textile brand R.elan. The showcase will take place on March 20 and unveil the brand’s latest womenswear collection, Lakme Fashion Week announced on Facebook.
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