Published
Mar 25, 2019
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Payal Singhal to hold exclusive collection launch at Pernia’s Pop-Up Studio, Mumbai

Published
Mar 25, 2019

Pernia’s Pop-Up Studio in Bandra, Mumbai, will hold an exclusive preview event of Payal Singhal’s latest collection on Match 27 to celebrate the designer’s 20th year in the industry.

Payal Singhal will retail her new collection exclusively at Pernia’s Pop-Up Studio in Bandra from tomorrow - Payal Singhal


This Wednesday, Payal Singhal will present “Sanat”, her summer/ resort 2019 collection for the first time in stores at Pernia’s Pop-Up Studio in Bandra. The free event will see the designer showcase her collection and give shoppers their first chance to purchase it. 

Singhal’s collection is inspired by Turkish art as well as Persian and Greek culture. Clothing is made from Ikat weaves from Pochampally and the garments are designed for destination weddings and summer trips. Garments feature fusion wear balloon-sleeve tops, dhoti pants, and asymmetrical tunics as well as traditional wear classics like sarees and lehengas. Embroidered and textured elements detail the designs and silhouettes are relaxed with cut-out sections. 

Sanat will retail exclusively at Pernia’s Pop-Up Studio in Bandra. Singhal herself will be present at the showcase event to meet shoppers and discuss her collection and celebrate her brand’s twentieth birthday.

Pernia’s Pop-Up Studio is the offline retail chain of the multi-brand e-commerce store Pernia’s Pop-Up Store. The brand was launched by Pernia Qureshi and acquired last year by Purple Style Labs.


 

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