Payal Singhal joins forces with Tyaani Fine Jewellery for full bridal look

By

Isabelle Crossley

Published
Sep 7, 2021

Fashion and lifestyle brand Payal Singhal has teamed up with Tyaani Fine Jewellery to offer a full bridal look. The brand also recently held a shopping fair in Kolkata to launch its latest collections in the city.

Payal Singhal’s latest bridal wear offering epitomises the bohemian style the eponymous designer has become know for with tactile, embellished textiles, bright hues, tassels, and colourful braided ribbons. This season, the brand has paired its ensembles with fine jewellery from Tyaani Fine Jewellery including statement chokers, gem-studded bangles and earrings, and cocktail rings, the brand announced on Facebook, sharing its new bridal campaign. 
 
“The quintessential PS Bride is many things- modern and rooted, confident and cool, inimitable and eclectic,” Payal Singhal announced on Facebook.

“Hence, our versatile approach towards bridal wear is meant to reimagine traditional silhouettes with an India Modern edge for these ‘glocal’ It girls. Our bridal line is all about boho-cool ensembles that inject comfort and flair to her bridal wardrobe… so that she can wear her personality and clothes with equal ease, never letting them wear her.”
 
The brand has also restarted its shopping events schedule after taking a hiatus due to local lockdowns. The brand’s most recent event was at the Kolkata Centre for Creativity in Kolkata. 
 
For the event, Payal Singhal teamed up with womenswear brand Itrh and both brands launched their latest collections in the city with a focus on occasion wear for the upcoming festive season. Payal Singhal also featured its ranges of athleisure, accessories, and menswear.