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Published
Aug 26, 2021
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Pause joins Tomorrowland Apparel

Published
Aug 26, 2021

Clothing brand Pause has tied up with garment business Tomorrowland Apparel, the owner of Bombay Shirt Company, and has relaunched with a dedicated segment on Bombay Shirt Company’s e-commerce store.

Pause is available to shop again, now on Bombay Shirt Company's e-commerce store - Pause- Instagram

 
Pause is back with a line of made-to-order ‘conscious clothing’ for women. After having to halt operations due to economic challenges caused by the pandemic, the brand is retailing again through its new partnership. By retailing its selection of loose fit dresses, casual sets, and denim on Bombay Shirt Company’s e-commerce store, Pause has the support of Tomorrowland Apparels, a business which counts venture capital firm Lightbox as an investor.
 
“Pause was launched in 2016 as a brand that made easy-to-wear, comfortable clothes for women of every shape, age and size,” the brand announced on its new e-commerce platform.

“But when the pandemic hit, like most small businesses, we struggled to survive, and had to take a pause. That pause ended when we joined Tomorrowland Apparels Pvt. Ltd., the parent of Bombay Shirt Company. It was an easy decision for us - we share the same values around made-to-order, personalised, inclusive clothes that are made responsibly.”
 
“We're trying to build a platform for made-to-order clothes with great quality and craftsmanship,” CEO and founder of Bombay Shirt Company, Akshay Narvekar, told Vogue India.

“Our pieces must be made responsibly and should be personalised for the wearer. Led by Neha Modi, Pause epitomises these very values that we stand for.”

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