Pause collaborates with Tencel for eco-collection
Pause’s Tencel collaboration, available in the brand’s flagship store in Mumbai, mixes bright colours, loose silhouettes, and textured details. The collection uses scraps of up-cycled waste fabric for embellishments such as ruffles and trims in order to prevent textile waste, a major problem in the fashion industry.
The collection also features adjustable pieces such as jackets that can be unbuttoned to change the length. This aims to offer versatile pieces that allow customers to shop less as well as ethically.
Tencel is made from Lyocell and modal cellulosic fibres and is marketed as a sustainable alternative to cotton. Tencel is biodegradable and made from cellulose taken from the wood of eucalyptus trees.
Pause retails from its flagship store in Mumbai’s Bandra West district. The brand has also recently collaborated with The Ikat Story and Shve for men’s and women’s capsule collections. The brand has also recently taken part in a number of pop-up shopping events including the Magnetic Fields music festival, M&M Festive Edit, and Style Cracker.
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