Paula's Choice launches India e-commerce store

By

Isabelle Crossley

Published
Jun 6, 2023

Skincare brand Paula’s Choice has launched its direct-to-customer e-commerce store for the Indian market. The website is designed to serve shoppers across the country as part of Paula's Choice’s planned digital expansion in the country. 

Paula’s Choice’s new India website is now live and launched with an introductory offer of 15% off full sized products upon subscription to its new India newsletter. The website has segments for different skin issues and groups products by skin concern and by skin type to enable shoppers to find the right products for their skincare goals. 
 
The website features Paula’s Choice’s bestselling products including its 2% BHA Liquid Exfoliant and sunscreen line. Following the launch, the brand plans to further expand its digital presence in India by enabling shoppers to access products in a virtual environment, the business announced in a media release. 
 
Paula Beth Begoun launched Paula’s Choice in 1995 as one of the world’s first online beauty brands after she suffered from acne and eczema and struggled to find effective products, according to the brand’s website. The brand first entered the Indian market in 2019 with a soft launch across numerous multi-brand platforms including Amazon India, Flipkart, and Myntra among others. Globally, Paula’s Choice retails in 20 markets and the business is headquartered in Seattle, US.