Paul Mitchell launches Mitch in India
Paul Mitchell has launched its line of male grooming products, Mitch, in India to tap into the country’s expanding male grooming market.
The hair care brand Paul Mitchell has launched its “Mitch” line in India for the first time. The line includes male grooming products designed to cater to the needs of the modern man. Products include maximum hold gels, cleansing products, and ultra-matte and high shine styling products.
The brand has chosen to launch its male grooming line at a time when the market is growing at a fast pace. The compound annual growth rate of the male grooming industry in India is estimated to increase by between 16 and 18 percent by the end of 2020.
Moreover, men in the age range from 18 to 25 spend more money on grooming than their female counterparts, according to Salon International. As almost 50 percent of the mass population of males falls into the 10 to 25 age range, it is a sizeable market. Increased disposable income, the growth of the middle class, and urbanisation are all factors that contribute to the growing industry and Paul Mitchell is one of the global brands looking to tap into this.
Paul Mitchell was launched in 1980 by its co-founders Paul Mitchell and John Paul DeJoria as John Paul Mitchell Systems. The brand started with only three products and now retails over 200 products across 130 countries worldwide.
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