Paul Smith launches first collection for diffusion line

By

Kate Dingwall

Published
Nov 21, 2016

Renowned British designer Paul Smith just unveiled his new diffusion line, PS by Paul Smith. This is a move by Paul Smith to streamline all of the seven subsets the brand previously offered into two lines: Paul Smith and PS by Paul Smith.

This new initiative by the 50-year-old brand shows an effort to appeal to a younger demographic. Products include merino-wool bomber-style cardigans, check shirts, polos, and graphic tees. The new line will focus on keeping a similar color palette and design aesthetic but with more contemporary silhouettes.

PS by Paul Smith will include both men's and women's wear that includes wool products, tops, bottoms, outerwear, and footwear. The brand has also created a new logo to coincide with the release of the collection. 

Paul Smith first showed this new collection at Pitti Uomo during the Fall/Winter runway season, the first few pieces of which are now available on Paul Smith's website. More pieces will be released prior to spring 2017.