Patanjali to open 500 stores for its apparel brand ‘Paridhan’ this year
Yoga guru Baba Ramdev’s Patanjali company has planned massive expansion for its apparel brand ‘Paridhan’ and will be opening 500 new stores across the country this year.
Patanjali Paridhan was launched in November last year and has three sub-brands, which includes a womenswear brand Aastha, Unisex sportswear brand Livfit and a menswear brand Sanskar.
The company is betting big on its apparel brand for growth and sees huge potential in the Indian fashion market. It has set a target revenue of Rs 1000 crore ($137 million) by next fiscal from its apparel brand
“The company will open over 500 Patanjali Paridhan stores in the country where clothes made of bamboo fibre and khadi will be made available,” Baba Ramdev was quoted as saying by PTI.
“Patanjali Ayurved has already started 20 Patanjali Paridhan stores in the country. The quality of clothes will not be compromised as over 100 experts will take care of the quality. The company also plans to soon increase the range of the clothes, Ramdev added.
Apart from the expansion of its brick and mortar stores, Patanjali is also strengthening its online presence by partnering with leading fashion e-commerce players and is expected to launch its own website later this year.
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