Patanjali’s swadeshi jeans to get designer touch

By

Maverick Martins

Published
Mar 3, 2017

Yoga guru Baba Ramdev’s plans to manufacture swadeshi (Indian) jeans is likely to get a designer touch as leading Indian designers have been approached by Patanjali company to design handloom denims.

Well known designers like Rajesh Pratap Singh and Samant Chauhan have been approached by the Patanjani team, according to a report in the Times of India.

Samant Chauhan, who has worked with handloom denim in the past and conceptualised a range of Jodhpur pants made of handloom denim, confirmed that the subject of 'swadeshi jeans' was broached with him, and things were supposed to go forward after a meeting at Haridwar.

"It was in December that I got a call from someone asking for my profile, and then he connected me to a close aide of Acharya Balakrishna, who is the CEO of Patanjali, and they did ask me about the work that I did with handloom denim in the past. They are working on their line of denim, and I think for that, they have been looking for designers who have worked with the fabric or Indian textiles," Chauhan added.

"I was told that they would want to have a meeting with me about handloom denim and the meeting was supposed to be in Haridwar. They were keen on a meeting in January, but I was travelling and busy with a few other projects, so we haven’t discussed anything further so far," Chauhan further added.