Patanjali’s digital platform Order Me starts with 10,000 daily transactions
Swami Ramdev’s Patanjali has managed to clock 10,000 daily transactions on its newly launched e-commerce platform within a week of its launch.
The company aims to further scale up its e-commerce operations in the coming months and expects sales to grow, due to the ongoing restrictions imposed to control the spread of Covid-19.
Patanjali launched its e-commerce platform last week, following Prime Minister Narendra Modi’s appeal of ‘vocal for local.’ The company aims to take on e-commerce majors like Amazon and Flipkart by promoting Indian products on its platform.
“During the first four days, we have got a tremendous response with over 10,000 transactions daily. Since contactless delivery at door is becoming the new reality, we expect this new delivery mechanism will help in achieving that,” SK Tijarawala, spokesperson for Patanjali’s Yoga Guru Ramdev, told BusinessLine.
“The new system is using Patanjali Ayurveda’s base of 5,000 outlets spread across the country. The company will use the workforce at these outlets and also create additional jobs for completing the delivery chain. There are suggestions to include various products of other FMCG companies that are being considered,” he added.
Patanjali manufactures more than 2,500 products including cosmetic products and apparel.
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