Parisian luxury fashion brand Chloe has entered in India

Chloé, a luxury French fashion house, has entered India with an exclusive tie-up with Le Mill, multi-brand luxury fashion store exclusively housing Alaïa, Balenciaga, Alexander McQueen, Mary Katrantzou, Nina Ricci, and Stella McCartney, according to media reports.

Le Mill recently launched the spring/summer 2016 collection of Chloé bags.

The Egypt-born designer Gaby Aghion, with her business partner Jacques Lenoir, established the Chloé label in 1952. Known for lightweight fabrics and diaphanous silhouettes, the brand soon became the most sought after option among fashion lovers who wanted an alternative to restrictive formal couture styles, dominant in those days.

After Aghion’s departure from the house in 1985, the Parisian label was later helmed by big names like Karl Lagerfeld, Stella McCartney and Pheobe Philo. Currently owned by Swiss luxury group Richemont, the brand’s present creative director is British designer Clare Waight Keller.