×
445
Fashion Jobs
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
ACCELERATE SOCIAL WELFARE FOUNDATION
Area Sales Manager
Permanent · Noida
VR INDUSTRIES PVT. LTD
Area Sales Manager
Permanent · Chennai
G.R. BATHLA & SONS
Marketing Executive/Area Sales Manager
Permanent · Ludhiana
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Cutting Manager/Production Head - Garments Industry
Permanent · Bhiwandi
KALPA ELECTRIKAL PVT. LTD
Hiring For Production in Charge/ Manager (8-15 Yrs Exp)
Permanent · Bengaluru
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
By
Reuters API
Published
Mar 30, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Parisian chic pays off for owner of Sandro, Maje and Claudie Pierlot

By
Reuters API
Published
Mar 30, 2017

SMCP, the group behind French fashion brands Sandro, Maje and Claudie Pierlot, reported higher annual profits and sales, which its chief executive said was partly due to the allure of Parisian chic for Chinese customers.


SMCP brands such as Claudie Pierlot rely heavily on their image as affordable luxury versions of Parisian chic - SMCP



"Our brands embody a Parisian chic, both aspirational and accessible, that seduces Chinese clients," Daniel Lalonde told Reuters in an interview.

The French fashion group, controlled by China's Shandong Ruyi, said 2016 earnings before interest, tax, depreciation and amortisation (EBITDA) rose 22% to €130 million. Sales rose by 16.4% to €787 million.

SMCP operates in the accessible luxury segment of the fashion market, and it aims to become a leader in the more affordable space. Accessible luxury is benefiting from buoyant demand among a fast-growing middle class, particularly in countries such as China, where the group already has 70 stores.

The Sandro, Maje, and Claudine Pierlot labels sell dresses for an average price of €150-€250, and employ supply chain practices borrowed from retailers such as Zara and H&M.

SMCP's solid 2016 results strike a contrast to rival luxury brand Michael Kors , which last month reported profit below market forecasts, raising concerns over Michael Kors' efforts to reinvigorate its brand.

SMCP's growth in its domestic French market also stood out, compared with the overall French fashion market, where sales have declined by 2.6%. And international sales, which now account for 54% of its global turnover, rose by 24%.

Similar to other major fashion companies, CEO Lalonde is also banking on harnessing the Internet and digital media to spur sales growth. SMCP, which opened 105 new stores in 2016, plans to open 100-125 more this year in major cities around the world.

© Thomson Reuters 2021 All rights reserved.