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Published
Oct 24, 2022
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Paris Hilton launches latest perfume in Mumbai

Published
Oct 24, 2022

Paris Hilton hosted a launch for her perfume Ruby Rush at Phoenix Palladium mall in Mumbai as the mall created a dedicated kiosk for the occasion. The DJ, entrepreneur, and media personality’s appearance shows her focus on the Indian market for her eponymous perfume brand. 

Paris Hilton launching her latest perfume in Mumbai - Phoenix Palladium- Facebook


The event took place on October 20 and featured a meet-and-greet session for fans. Hilton’s launch event at the mall was held in partnership with beauty retailer Parcos India, where the perfume is now available to purchase. Parcos India retails Paris Hilton perfumes, which are distributed and marketing in the country by Baccarose.
 
“We are elated to host Paris Hilton in Mumbai,” said Baccarose’s CEO and executive director Biju Antony, Asian News International reported. “Baccarose has been distributing and marketing Paris Hilton fragrances since 2018 and the Rush collection of fragrances has been a great success.”

Hilton was styled by Marta Del Rio for the event and wore a crimson, jewel encrusted jumpsuit by Papa Don’t Preach by Shubhika. The gown mixed classic Indian craft techniques with vintage Hollywood style tailoring. 
 
“Love wearing and supporting local designers when I travel,” Hilton wrote to caption a reel on Instagram. “In love with these gorgeous looks from Indian designer Papa Don’t Preach By Shubhika styled by Marta Del Rio.”
 
Phoenix Palladium mall recently launched its winter festive themed decorations and shopping festival. The mall has been bedecked with ‘love and light’ inspired light-up sculptures which mix Diwali and Christmas themes and will continue to host events over the winter festive season. 

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