Parineeti Chopra signed as brand ambassador for Avon
Beauty brand Avon has signed Bollywood actress Parineeti Chopra as the new face for its color make-up category Avon True in the Indian market.
Avon will soon be launching a campaign featuring the actress with the tag line 'Feel Your Best You’ with Parineeti Chopra.
Commenting on the brand’s association with the actress, Swati Jain, marketing director at Avon India in a statement said, “Parineeti has always chosen strong, offbeat film roles, and has a unique personal style sense. She has always been vocal about social issues and she resonates with our brand philosophy and attitude towards beauty. We are happy to have her as the brand ambassador of Avon True.”
Parineeti Chopra added, “It is an honour to collaborate with a brand that has respected women for so many years. I love embracing my individual beauty and encourage all girls to do the same. I love being creative with different looks based on my mood, so being able to also express myself freely with Avon True will be fun.”
Avon True make-up line comprises an array of products like mascaras, lipsticks, kajal, nail paints, foundations, and eyeshadows. It mainly caters to millennials.
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