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Papa Don’t Preach launches eyewear collection with Param Sahib

Published
today Mar 29, 2019
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Clothing and accessories brand Papa Don’t Preach has collaborated with Param Sahib to create a collection of eclectic eyewear.

Papa Don’t Preach has collaborated with Param Sahib to create eyewear - Papa Don’t Preach- Facebook


Papa Don’t Preach released a first look on social media on March 24 and soon after debut its new collaborative eyewear collection with Param Sahib on March 27. The jewellery-inspired eclectic eyewear designs feature sculptural gold frames, hanging beaded chains, and maximalist bubble gum-hued decorations.  

The new launched with the fashion brand’s “Frenzy” collection, which follows its muse, a woman named Frenzy, into the desert. The brightly coloured collection mixes clashing prints and primary colours to create a modern interpretation of celebratory tribal clothing. Printed spandex, tulle skirts, and jewel encrusted bodices mix with tiny handbags and statement jewellery. The collection follows on from the brand’s festive collection “One Way Ticket,  which recently launched at Pernia’s Pop-Up Store.

Param Sahib’s eponymous brand creates bright clothing and is known for mixing prints with ethnic influences. Like Papa Don’t Preach, Param Sahib creates both traditional and western wear.

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