Papa Don't Preach by Shubhika to hold U.S. pop-up in Los Angeles

By

Isabelle Crossley

Published
Apr 15, 2022

Women’s luxury fusion wear brand Papa Don't Preach by Shubhika will travel to the U.S. this month and hold a pop-up shopping fair in Los Angeles to launch its new collection ‘Nazar Na Lage’ in the city. 

From April 22 to 23, Papa Don't Preach by Shubhika’s latest collection will be available to purchase off the rack or order at a pop-up with LA boutique Kynah, the brand announced on Facebook. Papa Don't Preach by Shubhika’s eponymous designer will be on hand to help style shoppers in the collection as well as the Kynah styling team. 
 
Papa Don't Preach by Shubhika’s spring/summer collection Nazar Na Lage is inspired by iconography of the ‘evil eye’ or ‘Nazar’ and has the brand’s signature brights and pastel colour palette. Tulle lehengas are adorned with floral 3D embellishments and bralets are completely encrusted with glass beads, 3D gold hearts, and glittering details. Large circular mirror details on lehengas resemble the evil eye, especially when paired with blue-purple textiles. 

The collection is designed for, “those who celebrate individuality, the choice to authentically be themselves even if it doesn’t fit the binary rules of our society, to each and every unique member of our Papa Don’t Preach community,” the brand announced on Facebook as it launched the collection. 
 
The collection launched on the Indian market at the end of last month and the brand held a showcase at wedding themed shopping fair Bridal Asia. The event took place at the J M Marriot in Delhi’s Aerocity and featured an array of luxury bridal wear.