Papa Don’t Preach by Shubhika holds Ahmedabad pop-up store
today Sep 13, 2019
Papa Don’t Preach by Shubhika held a pop-up store in Ahmedabad’s Double Tree by Hilton to launch its latest collection in the city in collaboration with Modista’s Festive Extravaganza.
On September 9, Papa Don’t Preach by Shubhika travelled to Ahmedabad to showcase its Festive Couture 2019 collection, “Notting Hill”. The pop-up took place as part of the Modista Festive Extravaganza’s multi-brand fashion exhibition in the city.
The “Notting Hill” collection features an array of pastel and jewel tone hues and floral embellishments. The collection features traditional wear classics like lehengas and sarees as well as mini cocktail dresses, gowns, sets, and accessories. This season, the brand’s signature tiny bags have been reimagined hanging from chain-belts or suspended within large rings above hanging flowers.
The collection is an explosion of joyous opulence and the brand recently shot the collection’s campaign in Notting Hill itself, the London area known for its brightly coloured houses and upmarket yet quirky aesthetic. The campaign follows the collection’s muses Sasha and Shivani as they wander the streets of Notting Hill.
Papa Don’t Preach by Shubhika was founded in 2010. The brand has a flagship store in Mumbai’s Lower Parel district and also retails from its dedicated e-commerce store.
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