Papa Don't Preach by Shubhika collaborates with Yauatcha as fashion meets food
Food meets fashion with luxury womenswear brand Papa Don't Preach by Shubhika’s new collaboration with Cantonese restaurant Yauatcha. The businesses have come together to launch a collaborative collection of festive hampers featuring themed desserts.
“The idea was to marry luxury food and fashion in a decadently curated ceremony for your taste buds,” brand founder Shubhika Sharma told Elle India. “We wanted the outcome to be a well-balanced treat where, like any good partnership, each side brings out the best in the other. The concept was to maintain the clean and scrumptious classic look of Yauatcha’s desserts with a pop of Papa Don’t Preach. The desserts are inspired by our upcoming bridal collection and promise vibrant flavours, innovative techniques, and celestial motifs with a wide collection of chocolates, petit gateaux, and macarons.”
Yauatcha is no stranger to the world of Indian fashion and has previously partnered with couturier Manish Malhotra for a gastronomical collaboration. The business is located in Soho in London, UK.
“The brand aesthetic is all about bright pops of colour, shimmering gold, and those nostalgia-inducing shapes and symbols that we’ve grown up doodling in our margins,” said Sharma. “The team incorporated flowers, stars, and hearts on a delicious base of pink, pista and yellow pastries. The macaroons and chocolates, in particular, are delicately topped with gold foil– very much in theme with our gold embellishments. There’s also their iconic rose-shaped dessert with a twist of PDP pink.”
Papa Don’t Preach by Shubhika is known for its pastel and bright hued, fusion style lehengas, gowns, and embellished accessories. The brand recently eliminated size charts from its clothing labels in a bid to promote size inclusivity.
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