Pantene India names Manushi Chhillar as brand ambassador

By

Maverick Martins

Published
Sep 1, 2021

Procter & Gamble’s haircare brand Pantene India has named former Miss World and Bollywood actress Manushi Chhillar as its new brand ambassador.
 

Chhillar will be seen endorsing the brand’s newly launched Pantene 2in1 in a new campaign that will highlight hair fall issues in a TVC and across digital platforms.
 
Commenting on her association with the brand, Manushi Chhillar in a statement said: “Hair needs both internal and external care. I always ensured a nutrition-rich diet, but when it came to a product for hair fall-free hair; I was recently introduced to Pantene 2in1. Now, this is my one-step regimen for nourished, hair fall-free hair.”

Deeksha Kakkar, country leader at P&G Haircare, added: "We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hair fall.”
 
Procter & Gamble Hygiene and Health Care Ltd is one of India’s fastest growing FMCG companies and retails a wide range of personal care brands in India including Olay, Wella, and Pantene, among others. The newly launched product will be available online and at local stores across India.